What we’ll do in 2024/25

Early years impact

Increase the effectiveness of support to families who are new to hearing loss.

Our objectives

In 2024/25, we will:

• continue to support as many parents as possible through our high-quality early years services 
• influence public bodies across the UK to create long-term systemic change including: improve oversight, accountability and governance of paediatric audiology; improve consistency of paediatric audiology services (quality assurance); reduce waiting times for paediatric audiology
• develop a greater understanding of the impact of Teachers of the Deaf and the barriers to accessing support 
• better understand what we're already doing to engage with parents in the first year following identification, and how we can improve 
• explore how we can increase referrals to our services from audiologists and Teachers of the Deaf.

Information and advice

Empower and inform parents to do the best for their deaf child.

Our objectives

In 2024/25, we will:

• create a clear customer experience map which outlines our audiences’ needs and how we can meet them 
• develop a cross-channel content strategy allowing our audience to move with ease and consistency from one platform to another 
• deliver our new website 
• explore opportunities for how artificial intelligence (AI) may enhance our offer through more efficient services or added value.

In the community

Increase our local relevance, strengthening our network to grow our reach and impact.

Our objectives

In 2024/25, we will:

• develop a pilot community project, based on research and insight and supported by grant funding
• test new community partnership models that are measurable, funded and collaborative 
• co-create initiatives with parents to benefit deaf children and address community needs 
• invest in our people and resources to increase opportunities for parents and children to connect.

International

Drive systemic change in early intervention for deaf children in developing countries.

Our objectives

In 2024/25, we will:

• identify a target area and approach for newborn screening 
• start a small-scale programme to test our approach 
• identify and build strong partnerships for the future.